Sunday, January 16, 2011

Where is the green revolution?

DETROIT • You have to wonder where this green revolution is. It has to be out there somewhere. After all, the media is reporting it’s burgeoning, the tree huggers are proselytizing an uprising and the automakers are marketing environmentalism with an incredible fervour. But actually finding said revolution? That’s proving elusive.
The most recent U.S. automobile sales number are in and, in top place among all light vehicles, the best-seller is — it’s no surprise as it’s still the perennial leader — Ford’s F-Series. What you might find surprising is that sales of the big pickup grew by a whopping 27.7% last year. Ditto for Chevy’s Silverado almost-as-whopping 16.9% uptick. Toyota’s environment-loving Prius? Well, it’s stuck way down in 15th spot and sales increased but a paltry 0.9 % over a dismal 2009.

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